By applying First Principals Thinking, Space X was able to start a rocket company in an industry with high barriers to entry. At Equipcast First Principal Thinking inspires us because it led to the development of a rocket that was launched and landed by its own accord with the goal in mind to help reduce mission costs. By applying First Principle, a remarkable insight surprised the Space X team. They learned that they could build a rocket that cost "around 2% of the typical price." If we can take the same approach by building up from what the fundamental truth is, rather than by analogy; just imagine what an industrial company can accomplish by applying First Principals to their digital industrial projects?